Communication is vital when it comes to creating design work that will represent your business. All members of the team need to be on the same page, and your graphic designer needs to know what you need their designs to achieve. In order to make the design process as efficient as possible, it’s good practice to write a thorough design brief… but how do you do this? Here’s a checklist of things to include ( if possible ) in your design brief...

If it’s the first time you’re speaking with your graphic designer, let them know about any specific brand guidelines you have

Your designer will always stick to your branding unless asked otherwise, even if you don’t have any brand guidelines. Brand guidelines simply help the graphic designer to see at a glance how all the rest of your graphics have been designed!

Include the format you’d like i.e a carousel post or an infographic

If you’re not sure which format will work best for your marketing collateral, you can rely on your graphic designer to choose the suitable type. If you do have a specific format you need however, like a PDF or a carousel post, let them know!

Write in your own ideas and vision for the graphic

Knowing your ideas helps your graphic designer to make sure they are creating a design which will achieve your vision perfectly.

Include your objective for the design work

Knowing your objective for the piece can really help the graphic designer get inspired and create a graphic focused on your specific goal. Some objectives could be to create a humanised social media post, in that case it might be great to include a picture of your team. Others could be to drive brand awareness through an infographic, which would mean it’s better to include your logo somewhere on the piece.

Add deadlines for design work collections

Your designer will work through the requests in your queue every business day. If you have a large design task at the front of your queue and lots of other smaller tasks after that, make sure to let your designer know which you’d like to be prioritised! Working on a large project first could delay your other smaller tasks.

Add any images you want included in your piece

The graphic designers at Design Cloud can provide any image for your graphic in order to achieve your vision, however if you do have internal images you want including, it’s best to include them in your design brief.

If you've had a similar piece of work created in the past, or if you have found a design that you like the look of, including this in your brief will help

Now that you have everything you need to include in the perfect design brief, submit your design request! Our designers will take it from here and you’ll have exceptional graphic design assets in no time at all.