What A Great Brief Looks Like

A well-written brief enables your designer to easily understand what's needed.

Updated over a week ago

A design request with lots of detail makes it easy for your graphic designer to get an idea of what is needed from them, which allows them to complete requests in your queue quickly.

If your brief is missing information, your designer will need to ask you questions to fill in the blanks, which can eat into time that could be better spent creatively. Telling us exactly what you need means we’re more likely to get it right first time.

Before clicking ’Submit’ on your design request, ask yourself the following:

  • Have I included a size? (e.g. A4, 85x55mm, 500x500 pixels)

  • Have I included all the copy (text) needed?

  • Is this for Print (e.g. leaflets, brochures) or Digital (e.g. social ads, website banners)?

  • Are there any specific brand guidelines this brief needs to follow? (e.g. a layout template, logo file, colour scheme)

  • What format do I need this in? (e.g. PDF, PNG, JPEG, editable Photoshop file)

  • Have I attached examples of existing work as inspiration? (This step isn’t necessary but can be extremely helpful!)

One thing that can really help if you’re struggling to explain what you want the designer to do, is to send a video brief using something like Loom. It can save you hours of time and can be much easier than writing out an explanation. Here’s an article on how it works.

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